Release: Southeast Louisiana Chapter 10.2.08

October 2, 2008

Update on Red Cross Response to Hurricanes Gustav and Ike

NEW ORLEANS, October 2, 2008 – The American Red Cross continues to provide emergency aid to displaced residents of Hurricanes Gustav and Ike.

Local businesses have returned to the areas and with no more power outages, residents are able to return home and begin their long term recovery plans. Two shelters remain open in Schriever and Houma with a population of 135 in the last 24 hours. The shelter at LaRose Civic Center will close today at noon.

Red Cross workers have provided over 8,500 meals & snacks to residents within in the past 24 hours, and over 1.6 million meals & snacks to residents to date. The last mobile feeding that residents will be served is dinner tonight but we will continue to serve meals to shelter residents. In addition, we have distributed more than 9,000 comfort kits (containing hygiene products), 5,000 clean-up kits to the most affected areas. We also have provided over 2,000 bulk items in the past 24 hours and more than 76,000 to date to the residents impacted by the storms.

“Thanks to persons in the community willing to help others in need, we were able to respond quickly. We applaud our volunteers for such a swift response,” says Kay Wilkins, CEO of the American Red Cross- Southeast Louisiana Chapter.

To volunteer, donate, or receive current information about these disasters, call 1-800-229-8191. All American Red Cross disaster assistance is free, made possible by voluntary donations of time and money from the American people.

For more information on how to Be Red Cross Ready, contact the local Red Cross at (504) 620-3105 or via the website at

Additional Resources for this Release:

Photos: Serving Meals in Hackberry, LA

September 30, 2008

These photos are available for media distribution. Please click the photo for caption and courtesy information:

Serving Meals in Hackberry, LA

Emergency Response Vehicle in Hackberry, LA

Postcard from the Field: Tyler Peters and Rick Kolb

September 30, 2008

Tyler Peters and Rick Kolb

Little Tyler Peters gives a big hug to American Red Cross volunteer Rick Kolb. The Peters’ family home was damaged by both Hurricanes Gustav and Ike. Rick lives in Bridgeport, OH and has been with the Red Cross for three years. He has also been a volunteer fireman, EMT and paramedic for the past 32 years.

Audio: Volunteer encounters damaged American Flag

September 24, 2008
pgrobs‘s Mobile post sent by AmRedCross using Utterlireply-count Replies.  mp3

Fast Facts: Hurricanes Gustav and Ike 9.22.08

September 22, 2008

The following statistics indicate the statistics for Hurricane Ike in Texas and the combined figures of Hurricanes Ike and Gustav for Louisiana.

In Texas:

In Louisiana:

Audio: Our Evacuated Families & Friends

September 19, 2008


vworrallphilly‘s Mobile post sent by AmRedCross using Utterlireply-count Replies.  mp3

Release: National 9.16.08

September 16, 2008

CMO Council Rallies Corporate Support for American Red Cross Hurricane Relief

Red Cross Assists Thousands in Wake of Hurricane Ike

WASHINGTON, Tuesday, September 16, 2008 – The American Red Cross today announced a new alliance with the Chief Marketing Officer (CMO) Council that leverages the combined reach, expertise and influence of corporate marketers worldwide to encourage donations to the American Red Cross Disaster Relief Fund. The 3,500 CMO Council members manage some $100 billion in annual marketing expenditures worldwide and communicate with millions of potential donors daily through online and offline media channels.

The announcement comes as the Red Cross continues to provide services to thousands affected by Hurricanes Gustav and Ike and days after the launch of a national campaign to raise an initial $100 million to replenish the fund depleted by an active year of disasters. The Disaster Relief Fund supports the victims of thousands of disasters across the country each year and enables the Red Cross to provide disaster victims with shelter, food, counseling and other assistance.

The CMO Council will issue a special bulletin to its members, affiliates and partners and disseminate traditional and social media creative and content that companies can use in corporate intranets, newsletters, public service ads, blogs, digital signage systems, email and text messaging campaigns, as well as community outreach.

“The American Red Cross touches people in every market and its humanitarian mission has relevance for all of our members committed to social responsibility programs,” said Donovan Neale-May, Executive Director. He added, “Helping the American Red Cross reach these markets is one way our members can give back and further their customer affinity programs with cause-related communications activities.”

There are many ways CMO Council employees, customers, distribution partners and trade audiences can support the Red Cross. Donations can be made by calling 1-800-REDCROSS (1-800-733-2767) or visiting Another way people can help is through the Text 2HELPTM Initiative, a cooperative partnership between the Red Cross and the Wireless Foundation. Users simply text message the keyword “GIVE” to “2HELP” (24357) and a $5 donation will be made to the American Red Cross Disaster Relief Fund. Contributions will appear on monthly bills or be debited from a prepaid account balance. All applicable text rates apply.

“We are thrilled to tap into the collective talent, leadership and resources that the CMO Council brings to the table,” said Gail McGovern, President and CEO of the American Red Cross. “This alignment will go a long way toward helping victims of disaster meet their critical needs.”

The Red Cross responded to a record number of tornadoes this year, the worst flooding in the Midwest in 15 years, an early wildfire season and an active hurricane season-disasters that steadily depleted the Disaster Relief Fund. Hurricane Gustav, which made landfall on September 1, is estimated to cost the Red Cross $40-$70 million and the organization has only raised a fraction of what is needed to support affected families. Early cost estimates indicate the Red Cross response to Hurricane Ike may exceed the cost of Hurricane Gustav.

Additional Resources for this release: